Case Study:
Elodie NY Style Boutique

Company Profile

Jenny Bochenski has long been considered the go-to girl for fashion. Her eye for style has helped dress friends and family for as long as she can remember. So it was only natural when Jenny moved to New York with her husband, NHL hockey player, Brandon Bochenski, she fell in love with the stylish boutiques.

When the couple moved to the Twin Cities, she longed for a similar store. Not finding one nearby, she set forth a plan. The idea for Elodie NY Style Boutique was born.

Fortunately, Jenny’s husband Brandon is always up for a challenge, and together, they got to work. After more than a year of dreaming, planning and traveling to New York and Los Angeles to meet with designers and attend markets, Jenny and Brandon opened the doors
of Elodie in November 2006.


Although the couple travels the world with Brandon’s hockey career, they both have Midwestern roots and appreciate Midwestern values. (She’s from Park River, North Dakota. He’s from Blaine, Minnesota.) When they began to look for a bank to help launch their business, they wanted highly-personalized service—the same type of service they’d provide customers in the boutique.

At the time, Jenny’s brother worked for Alerus in North Dakota and spoke very highly of the bank. She figured she would check into Alerus as a courtesy to him. She couldn’t have been more surprised.


“We checked out several banks—big metropolitan banks—and found that Alerus had everything the big banks had. There’s nothing we found at another bank that Alerus couldn’t deliver.” On top of that, Alerus had the service they were seeking.

“Service is the big difference. Our bankers are on top of everything. We typically get answers immediately—detailed answers. They don’t seem to overlook anything.”

“As we were putting together our business plan, we worked with bankers in Grand Forks. Since our business was opening in the Twin Cities, we were a bit concerned about the long distance relationship.”

Their concerns turned out to be unfounded. “We didn’t even notice the distance,” Jenny recalls. Furthermore, “not long after the store opened, Alerus started a Twin Cities branch. They have the same exact service philosophy, and certainly the expertise. Now we have
a team available to us in Grand Forks and one in Minneapolis.”

“We’ve been so happy with Alerus. I know if we expand, we’d have their support and they’d have our business,” she says.  




Elodie NY Style Boutique

Minneapolis, MN

Business Type


Services Used

Commercial Banking
Business Checking
Online Banking and Bill Pay
Business Savings Products <

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